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Every flavour begins with a feeling. Start Your Escape

Every Cookie Has a Story ☁️✨

Inspired by places, memories, and moments worth escaping to.
Rainbow Joy

Rainbow Joy

A sun shower. Warm light. Soft raindrops. A beautiful rainbow in the sky. So magical you can't take your eyes off of it. A little reminder that the best thing are often the most unexpected.

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Matcha Strawberry Dream

Matcha Strawberry Dream

A peaceful escape to rolling green hills… A hidden teahouse with a view. A warm matcha. A fresh strawberry treat. Simple, balanced, unforgettable. You slow down. You breathe. You’re exactly where you’re meant to be.

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Pumpkin Spice Latte

Pumpkin Spice Latte

An autumn drive to the countryside... An unplanned stop in a charming pumpkin patch. A cosy café just beyond... warm light, a fireplace glowing... autumn leaves drifting outside Two pumpkin spice lattes in hand... warm, spiced...Just sweet enough You don't rush it. You sit a little longer. Taking it the moment, exactly as it is.

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Salted Caramel Cloud

Salted Caramel Cloud

A day at the carnival... laughter, lights and music. Caramel popcorn, cotton candy, games to win. A first kiss on the Ferris wheel that feels magical.

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Dubai Chocolate Kiss

Dubai Chocolate Kiss

Dubai city lights, warm summer nights. Full moon rises above. Rich chocolate. Smooth pistachio. A moment that feels indulgent. A little sensual and very unforgettable.

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Hazelnut White Chocolate

Hazelnut White Chocolate

A picnic on a hazelnut farm in the French countryside. Warm sunshine through the trees. A gentle breeze. Laughter, imple food, and sweet moment that feel like home. Roasted hazelnuts, creamy white chocolate, and nothing but time.

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It’s S’mores Season! 🍫 S'mores Graham Crackers

Perfectly crisp, lightly sweet, and ready to pair with marshmallows and chocolate for a gooey good time.
Perfectly crisp, lightly sweet, and ready to pair with marshmallows and chocolate for a gooey good time.
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get 10% Off Cloud Theory perks!

Join Us for Sweet Surprises & Enjoy 10% Off Your First Order

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let's craft something DIY kits

Make your own treats with our custom kits. They allow you to make your own fun at home.
Make your own treats with our custom kits. They allow you to make your own fun at home.

where flavour meets imagination

Step into Cloud Theory - where flavour, creativity, and beautifully crafted treats come together. From our signature marshmallows to our cookie collection and s’mores essentials, each piece is designed to spark joy and create moments worth savouring.
Step into Cloud Theory - where flavour, creativity, and beautifully crafted treats come together. From our signature marshmallows to our cookie collection and s’mores essentials, each piece is designed to spark joy and create moments worth savouring.

get inspired with our sweet recipes

  • Play Video

    How to Make Raspberry Marshmallow Lamingtons

  • Play Video

    How to Make Frankenstein Mint Choc Chip Marshmallow Pops

  • Play Video

    Easy Rice Krispy Treats – 2 Fun & Delicious Designs! 🍫💖

  • Play Video

    Cloud Theory Marshmallows Presents - Camilla Mother's Day Marshmallows 2021

our values sweetness choice

  • A Treat Like No Other
    Experience marshmallows reimagined with creativity and flair, making each bite a delightful adventure in taste and texture
  • Thoughtfully Packaged with Love
    Every creation is carefully packaged with attention to detail, ensuring your sweet surprise arrives as beautifully as it's made.
  • Sweetness Delivered Coast to Coast
    Enjoy the magic of Cloud Theory no matter where you are in Australia-our delicious treats are just a click away!
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kind words from our customer reviews

still have questions?

  • What are your marshmallows made of?

    Our marshmallows are crafted with ingredients including beef gelatin, water, sugar, and invert sugar. We enhance our flavours with a variety of delicious add-ins like flavour pastes, nuts, biscuits, fruit juice, sprinkles, icing decorations, and chocolate to make every marshmallow unique and indulgent.

  • Where are they made?

    Our marshmallows are made with love in Adelaide, South Australia. Each batch is crafted locally to bring you the freshest, most delightful treats.

  • What is the shelf-life of your marshmallows?

    Our marshmallows have a 3-month shelf life when stored at room temperature. Each batch is labeled with a 'best by' sticker to ensure optimal freshness and flavour.

  • Do you do custom orders?

    Yes, we offer custom orders with a minimum order amount of $500. Perfect for personalised gifts, events, and corporate occasions.

  • Are your marshmallows Hallal?

    Yes, our marshmallows are Halal. We use 100% beef gelatin derived from beef hide, which is Halal certified at the manufacturing level.

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feel free to contact us