Explore Our New Collection Easter is Here

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how can we sweeten your day?

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get 10% Off marshmallow perks!

Join Us for Sweet Surprises & Enjoy 10% Off Your First Order

Easter, the Cloud Theory Way

Soft pastel colours.
Playful seasonal flavours.

And marshmallows designed to make your Easter table feel just a little more magical.

Our limited-edition Easter collection brings together some of our most joyful creations. Perfect for gifting, sharing, or adding a little sweetness to your celebration.

Available for the season only.

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explore our delicious flavours

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let's craft something DIY kits

Make your own treats with our custom kits. They allow you to make your own fun at home.
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Rainbow Unicorn Marshmallow DIY Kit
Make your own treats with our custom kits. They allow you to make your own fun at home.
View Kits
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sweeten up your events corporate gifting

Make a lasting impression with our gourmet marshmallow gifts. Perfect for client appreciation, team celebrations, or memorable event flavours.
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Make a lasting impression with our gourmet marshmallow gifts. Perfect for client appreciation, team celebrations, or memorable event flavours.
View Corporate

collaborations with brands we adore

mad about marshmallows

Discover the story behind our marshmallow magic with founder May, whose passion for creativity and flavour brings Cloud Theory's unique treats to life. Learn more about our journey and what makes us truly mad about marshmallows!
Discover the story behind our marshmallow magic with founder May, whose passion for creativity and flavour brings Cloud Theory's unique treats to life. Learn more about our journey and what makes us truly mad about marshmallows!
About Us

get inspired with our sweet recipes

  • Play Video

    How to Make Raspberry Marshmallow Lamingtons

  • Play Video

    How to Make Frankenstein Mint Choc Chip Marshmallow Pops

  • Play Video

    Easy Rice Krispy Treats – 2 Fun & Delicious Designs! 🍫💖

  • Play Video

    Cloud Theory Marshmallows Presents - Camilla Mother's Day Marshmallows 2021

our values sweetness choice

  • A Treat Like No Other
    Experience marshmallows reimagined with creativity and flair, making each bite a delightful adventure in taste and texture
  • Thoughtfully Packaged with Love
    Every creation is carefully packaged with attention to detail, ensuring your sweet surprise arrives as beautifully as it's made.
  • Sweetness Delivered Coast to Coast
    Enjoy the magic of Cloud Theory no matter where you are in Australia-our delicious treats are just a click away!
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kind words from our customer reviews

still have questions?

  • What are your marshmallows made of?

    Our marshmallows are crafted with ingredients including beef gelatin, water, sugar, and invert sugar. We enhance our flavours with a variety of delicious add-ins like flavour pastes, nuts, biscuits, fruit juice, sprinkles, icing decorations, and chocolate to make every marshmallow unique and indulgent.

  • Where are they made?

    Our marshmallows are made with love in Adelaide, South Australia. Each batch is crafted locally to bring you the freshest, most delightful treats.

  • What is the shelf-life of your marshmallows?

    Our marshmallows have a 3-month shelf life when stored at room temperature. Each batch is labeled with a 'best by' sticker to ensure optimal freshness and flavour.

  • Do you do custom orders?

    Yes, we offer custom orders with a minimum order amount of $500. Perfect for personalised gifts, events, and corporate occasions.

  • Are your marshmallows Hallal?

    Yes, our marshmallows are Halal. We use 100% beef gelatin derived from beef hide, which is Halal certified at the manufacturing level.

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feel free to contact us