Welcome to Cloud Theory
mad about marshmallows
Hi, I’m May - the creator and dreamer behind Cloud Theory.
My marshmallow journey began when I moved from the USA to a quiet farm nestled in the Adelaide Hills. Surrounded by the beauty of eucalyptus trees and vineyards, I fell in love with the simple joy of roasting marshmallows over an open fire on crisp autumn nights. There was something so nostalgic, comforting, and a little bit magical about it.
One evening, I found myself wondering… how are these fluffy little clouds actually made? That question sparked an obsession that led me to my kitchen, where I whisked, whipped and made marshmallow in flavours I had only dreamed of.
From there, things took off. I began selling at local markets, meeting people who shared my love of sweets, whimsy, and beautiful design. What started as a passion project quickly evolved into a brand that’s now spreading joy across Australia and beyond.
Cloud Theory is my love letter to all things marshmallow - from gourmet cubes and favour boxes to DIY kits and sweet surprises. Every product is made with joy, creativity, and care.
Thank you for being here. I hope you taste the magic in every bite and feel the same spark of joy that started it all.
With love,
May x
where marshmallow meets magic ✨
Born in Adelaide, Cloud Theory began with a simple dream - to reimagine the humble marshmallow into something extraordinary. What started as small batches of handcrafted marshmallows has blossomed into a creative confectionery house bringing marshmallow magic to the world.
At Cloud Theory, we believe desserts should delight both the eyes and the heart. Each of our creations is a celebration of imagination, playfulness and elegance. From our signature Gourmet Marshmallow range, still lovingly crafted in South Australia, to our innovative Cutie Mallows and S’mores collections crafted with our trusted partners abroad, every product carries the same Cloud Theory spirit of creativity and care.
We are proudly Australian-born yet globally inspired, collaborating with talented confectionery artisans from around the world who share our commitment to excellence. These partnerships allow us to explore new textures, techniques, and ideas - pushing the boundaries of what marshmallows can be.
Our mission is simple: to spark a worldwide obsession with marshmallows. ☁️
Because we believe joy is meant to be shared - one magical bite at a time.
unforgettable moments meet the team
A toast to the ultimate marshmallow-making dream team! 💖✨💪 The teams creativity and dedication truly turn simple ingredients into fluffy, sugary wonders that bring smiles to everyone's faces. From whipping up the mix to perfecting the decorations, it's the teamwork that makes these marshmallows truly magical.
Thank you to Cloud Theory's Dream Team for making every marshmallow moment unforgettable. 💖
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May with Steph 💗
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The Cloud Theory Dream Team 💖
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Release of our DIY Kits
