There's something almost magical about a marshmallow meeting a flame. The way it slowly bronzes, softens, and collapses into something warm and gooey. It's one of those simple pleasures that never gets old.

But what if your marshmallow brought something extra to the fire?

Cloud Theory's 12 PC Celebration Assortment features six handcrafted flavours, each one designed to melt, toast, and taste a little differently. Whether you're hosting a backyard s'mores night, a cosy kitchen campfire, or just treating yourself after a long week, here's exactly how to make the most of every single one.

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Toasted Coconut

The Tropical Twist

Hold this one over the flame a little longer. The Toasted Coconut marshmallow rewards patience, as the outside chars to golden, the tropical sweetness deepens into something rich and almost nutty. Sandwich it between two Cloud Theory's S'mores Graham Crackers and a square of dark chocolate for a s'more that tastes like a beach holiday.

Pro tip → Pair with 70% dark chocolate. The bitterness cuts through the coconut sweetness perfectly.

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Rainbow Unicorn

The Show-Stopper

This one's almost too pretty to toast. Almost! The Rainbow Unicorn marshmallow goes from technicolour to golden in seconds, and somehow those colours swirl into something even more magical on the inside. It's sweet, it's fun, and it's guaranteed to be the one everyone at the table reaches for first.

Pro tip → Use milk chocolate for the full rainbow-meets-cream experience. Kids and adults will lose their minds.

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Strawberries & Cream

The Dreamy One

Light, delicate, and almost floral when warm, Strawberries & Cream is the s'more for people who like their desserts to feel a little elegant. Toast it until just golden (not too dark) and let that strawberry sweetness melt into the chocolate for a combination that's closer to a petit four than a campfire snack.

Pro tip → Try it with a square of milk chocolate and the sugar strawberry on the top. Refined and delicious.

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Cookies & Cream

The Crowd Favourite

If there's one flavour in the assortment that was literally born for s'mores, it's this one. Cookies & Cream is a s'more inside a s'more: the biscuit-and-cream notes in the marshmallow play off the chocolate and cracker in the most satisfying way. Toast it until the outside is deeply golden and the inside is molten, then press it together fast.

Pro tip → Use two Cloud Theory's S'mores Graham Crackers. The double-biscuit hit is absolutely worth it.

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Salted Caramel

The Sophisticated One

This is the flavour for the person who adds flaky sea salt to their brownies. Salted Caramel toasts to a deep amber, and as it warms, that sweet-salty balance becomes impossible to resist. It's rich, it's complex, and it makes a s'more that feels decidedly grown-up, even eaten with sticky fingers by a campfire.

Pro tip → A square of caramel-filled chocolate takes this from delicious to otherworldly. Don't say we didn't warn you.

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Vanilla Funfetti

The Celebration

Sprinkles and flames. Two things that don't normally go together, and yet here we are. The Vanilla Funfetti marshmallow is pure joy in edible form: a classic, creamy vanilla base with bursts of colour that somehow make everything feel like a party. Toast it gently for a soft golden outside and a fluffy, celebratory centre.

Pro tip → Perfect for s'mores bars at birthdays and parties. Set out all six flavours and let guests build their own. The reactions will be worth it.